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Why You, Why Me, Why Now

The Mindset and Moves to Land That First Job, from Networking to Cover Letters, Resumes, and Interviews


March 12, 2024

Searching for a job can be hard and demoralizing work. In Why You, Why Me, Why Now, Rachel Toor delivers some good news. The most important thing is within your control—a mindset that shows you know the goals of the organization you want to work for and that you’re ready and eager to contribute. Toor provides, with compassion and enthusiasm, strategies to make it easy for hiring managers to say “yes.” Through useful and funny anecdotes, she offers advice from professionals across industries and focuses on the attitude applicants can adopt to find success. Revealing traits employers seek, Toor shows how to craft winning cover letters, ways to tailor resumes for each job, and practical tips to get past AI screening. She also explains how to use LinkedIn and gives tips on preparing for interviews. Throughout, the book features Toor’s notes on writing well to help in landing a first job and beyond. Encouraging, entertaining, and blunt, this is a job-search guide like no other.

What People Are Saying

“I wish I could deliver a copy of this enlightening book to everyone applying for a position at our company before they hit the submit button.”

—Ken Goldstein, Chairman & CEO, ThriftBooks Global

“What sets Toor’s book apart is the combination of extensive research with the unique insights of someone who knows firsthand the great talents of many students. Funny, down-to-earth, and empathetic, she shows how difficult it is to stand out in the job search process. A must read.” --


—Felix V. Matos Rodriguez, Chancellor of the City University of New York

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